Campaign Analysis report - By campaign

The detailed Campaign Analysis report provides a summary of calls, emails and texts for the campaign.

The detail report contains the following summary information:

  1. Number of Customers Attempted to Contact: For phone campaigns, this is the number of tasks with at least one call attempt in the call log. For email and text campaigns, this is the number of messages sent. Totals by current disposition are listed under 'Contacted' and 'Not contacted'.
  2. Actual Number Contacted: For phone campaigns, this is the number of tasks where contact was actually made and the task was closed. For email and text campaigns, this number is always 0. Totals by current disposition are listed under 'Contacted'.
  3. % of Customers Contacted: Compares the previous two numbers. For email and text campaigns, this number is always 0.
  4. New, In Progress, Closed, Expired: These are the same totals as in the 'By Campaign' view of this report.

Note: Totals include expired calls.

The bottom of the report shows detailed phone, email or text campaign results. The Dealer Administrator can use these metrics to assess the overall effectiveness of the campaign's calls, emails or texts:

 

If this is a phone campaign, the results are labeled Communication Type - Phone. Results are summarized by disposition and whether contact was made with the customer or not. Refer to Disposition Codes for a complete list.

Note: The Email Sent and Text Message Sent results report on emails and texts sent to the customer by an Appointment Coordinator as part of the phone campaign's ongoing communications. These are also reflected in the call history for the task.

 

If this is a text campaign, results show the success of texts requested, validated and sent.

System Validation Status i.e. results from initial system validation of texts
Invalid Cell Phone Number The number of tasks where the phone number used was blank or in an invalid format.
Text Communication Not Authorized by Customer The number of tasks in the campaign where text was not an authorized communication for the customer (as set in the wiADVISOR applications).
Text Sent by Campaign The number of texts that passed system validation and were processed (sent out to the SMS service provider).
Total The total number of tasks in the text campaign.

 

System Sent Status i.e. results from processing of valid texts
Accepted The number of texts that passed system validation and are accepted for processing by the SMS service provider.
Queued The number of texts that have been accepted for processing and are now queued to be sent.
Failed The number of queued emails that failed to send.
Sent The number of queued texts that were successfully sent by the carrier.
Delivered The number of sent texts that were confirmed as successfully delivered to the recipient.
Not Delivered The number of sent texts that were confirmed as not delivered to the recipient.

 

If this is an email campaign, results show the success of emails requested, validated and sent. This is particularly useful for assessing the recipient action.

System Validation Status i.e. results from initial system validation of emails
Email Communication Not Authorized by Customer The number of tasks in the campaign where email was not an authorized communication for the customer (as set in the wiADVISOR applications).
Email Requested and Failed The number of requested email addresses that were rejected for reasons other than validation.
Email Sent by Campaign The total number of emails validated and requested to be sent.
Invalid Email The number of tasks with an email address that was blank or an invalid format

 

System Sent Status i.e. results from processing of valid emails
Processed The number of emails that passed system validation and were processed (sent out).
Dropped The number of validated emails that were dropped (not sent). This occurs if the email address has previously bounced, been reported as spam, or the receiver had unsubscribed. This protects the reputation of the sending address.
Deferred The number of processed emails pending/not sent for other reasons.
Delivered The number of processed emails successfully delivered to the receiving server (not bounced or deferred).
Bounced The number of processed emails that were not accepted by the receiving server. This includes emails that bounced because the receiver had previously unsubscribed.

 

Recipient Action Status i.e. results from delivered emails
Opened The number of delivered emails that were opened.
Unique Opened The number of delivered emails that were opened at least once.
Clicked The number of times an imbedded link was clicked in a delivered email (if applicable).
Unique Clicked The number of times an imbedded link was clicked in a delivered email at least once.
Mark as Spam The number of delivered emails that the recipient marked as spam.
Unsubscribe The number of delivered emails that resulted in the recipient unsubscribing (using an 'Opt out of emails' link).
Resubscribe The number of delivered emails that resulted in the recipient resubscribing to a group by updating their preferences (if applicable).